About Us
Am is a first-of-its-kind digital platform for discovering and celebrating Welsh arts and culture. Built to be open and welcoming to everyone, it started as a home for 75 creative organisations and has now grown to over 460 across Wales. AM exists to uplift creative voices from all backgrounds and in all languages, helping more people connect with the richness and diversity of Welsh culture – whether they’re artists, audiences, or just curious.
Our story
Launched in March 2020, Am is run by PYST Cyf and funded by Welsh Government through Creative Wales and Arts Council of Wales. It was and is the only digital platform solely dedicated to Welsh arts and culture.
A year of research led to launching a website and app that was originally home to 75 cultural organisations, spanning a variety of art forms. Am has grown quickly over five years, and by 2025 it is now home to over 480 cultural organisations and over 10,000 pieces of content.
Am has learned, adapted and responded to everything from Covid to arts sector budget cuts, but remains true to its original ethos of being a democratic space to share and promote cultural activity, without any element of ownership or exploitation.
Our vision
AM’s vision is to enable more people than ever to engage with the arts, which will create the foundations of a new inclusive Wales in which the arts are a driver of social, linguistic and economic prosperity in the future.
Our aims
- Offer open and accessible entry to the arts for creators and consumers alike, on a community and a national level.
- Generate sustainable, inclusive opportunities to empower creatives in Wales.
- Collaborate to create new supportive networks.
- Develop new audiences in order to widen engagement with the arts in Wales.
Meet the team
Alun Llwyd
Lea Glyn
Mari Hedd Lewis
Owain Williams
Cerys Knighton
Trustees
Ffion Dafis
Freelance performer, writer and producer from Meirionnydd.
Nico Dafydd
Writer-director and creative motivator from Pembrokeshire.
Efa Lois
Illustrator and author with a background in architecture.
Malachy Owain Edwards
Author raised in Taff's Well, now living in Ynys Môn. Columnist for Golwg, and works for a trade union in the education sector.
Angharad Lee
Theatre director and founder of Leeway Productions.
Tomos Jones
Menter Iaith Abertawe’s chief officer since 2021, responsible for running Tŷ Tawe and the festival Gŵyl Tawe.
Osian Gwynn
Director of Pontio arts centre in Bangor.
Owain Gwilym
Musician, researcher and Executive Director of Disability Arts Cymru, from Carmarthenshire.
Emily Roberts
M-Sparc’ Outreach & Community Manager, responsible for their STEM & Skills projects.
Jalisa Phoenix Roberts
Singer, actress and business owner from Port Talbot.
